Singula Decisions Broadcast
The decisioning layer for ad-supported streaming. Sits on top of your playout, ad-tech and analytics stack, and tells you what to do today.
Positioning
Existing vendors help operators build channels, see what happened, or deliver the ads. Singula is the layer above — the daily what should we do today question that none of them answer.
Build and run channels.
See what happened.
Deliver the ads.
We ingest from all three. We replace none of them.
Operator pain
Industry analysts now openly call FAST platforms to hard-cap grids at around 400 sustainable channels and aggressively delist underperformers. Most operators running 200 to 600 channels are making delist decisions on gut.
Scores every channel daily, ranks them on a multi-dimensional health index, and recommends keep, reformat or delist — with the revenue impact of each action attached.
Push past 10 minutes of ads per hour and effective CPMs drop below the $6 programmatic floor. Pull back, and inventory revenue collapses. Most operators are calibrating this for a whole platform when it's a per-viewer decision.
Treats every viewer as a decisioning surface — how many ads, which break-points, when to compress, when to push the ad-free upgrade prompt.
Operators see impressions; they don't see which content drove which advertiser value. Without that, scheduling, licensing and platform-mix decisions are made blind.
Attributes revenue to the title, the episode, the daypart and the audience segment — and recommends what to schedule, where, and when.
Why now
Ad-supported streaming has scaled into a portfolio problem. The infrastructure is mature; the decisioning layer is empty.
$12.23B
Global FAST market in 2026, up from $10.6B in 2025.
400
Channels analysts now name as the sustainable cap on a FAST grid.
$6
Programmatic CPM floor below which inventory stops earning.
960
Quarterly revenue line items a mid-sized distributor reconciles by hand.
The method
Singula's platform is built on a single repeating pattern. Detect the moment a decision is needed — a channel slipping below floor CPM, a viewer crossing the churn threshold, a daypart under-earning. Decide the right intervention, given the context and the goal. Act through the operator's existing systems. Measure the outcome and fold it back into the next decision. The pattern carried us through pay-TV subscribers and membership organisations. It transfers cleanly to channels, titles, dayparts and viewers.
Built on this method
The first is live. The rest land through 2026.
Operator surface
Daily ranked register of every channel by health score, with recommended keep, reformat or delist action and revenue impact attached.
Per-viewer ad-load decisioning. How many ads, which break-points, when to compress, when to push the upgrade prompt.
Revenue-aware scheduling. Recommends which title to put in which slot to maximise daypart CPM.
Episode-level revenue attribution. Which titles drove which advertiser value, broken down by daypart and audience.
Upgrade and retention
For SVOD operators with ad tiers. When does an AVOD viewer become a credible upgrade candidate, and what's the right offer, channel and moment.
Portfolio level
Whole-platform ad-supported portfolio dashboard. Channel health, title revenue, viewer churn risk and forward-looking inventory pricing in one view.
For content owners running channels across Pluto, Tubi, Roku and Samsung TV+. Single normalised view of cross-platform performance with platform-mix recommendations.
Who we are
Singula Decisions was born in broadcasting. The decisioning platform that now runs subscriber intelligence for pay-TV operators, and that we extended into membership organisations, is the same engine we're now pointing at ad-supported streaming. Different vertical, same pattern. We are not an ad-tech vendor that found streaming. We are a broadcasting company that built a decisioning platform.
30 minutes. No deck. A conversation about your platform.
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